An important message about chewing gum
Here’s some of the work I’ve done for brands.
I worked at AMV BBDO for five years, spent time at Droga5, BBH, Mother, and made my first book at the Watford Ad Course.
I once won gold for Creative Circle’s ‘Most Promising Newcomer’, but in fact, I rarely promise anything at all.
Social Film
One of a few films that came from an unusual Wrigley's brief about keeping gum in your car. Apparently, that's a very big market.
Interactive
Finally, a cat video you can tickle. Part of a campaign 'Bring Home The Sheba' that played out at peak cat video times. (Probably all day)
Radio
A language audiobook created for radio. This one came out of a larger campaign 'Caturday Night', a combination of the words cat, and Saturday.
TV Ad
A campaign I wrote for the new university term. It taught me that a Hollywood rain machine is actually just a big sprinkler.
Out of Home

We used astronomical data to synchronise these two lollipops to the sun and moon. Thanks to poor weather, it was the best eclipse of 2015.
Charity
Real families are asked to decide which of them received life-saving help. Well, almost real. Only one of them worked for the agency.
Character Who Is An Animal
Part of a longer character campaign following Bruno The Wise, an elderly dog who has learned the secret to a happy doggy life (…fantastic oral care)
Public Awareness
I was asked to write a Christmas campaign targeting young people feeling the plight of holiday regression. Why? We'll never know.
Award Winning

A generator for the “world-saving” campaigns that win big in ad awards.
Adweek, Campaign, The Drum, Adland, Ben Kay, Dave Trott, Mark Waites.
Further Live Work: Snickers (Activation), Bombay Sapphire (Out Of Home), Sainsbury’s Food Waste (TV & Print), BT (Social & Out of Home), Bodyform (TV & Print), Maltesers (Online Film), Galaxy (Online Film), The National Lottery (TV), Sainsbury’s Tu (TV & Print), Mercedes-Benz (TV), IKEA (Radio & Print), Hiscox (Radio), & Chupa-Chups (Activation).
Further Reading
They made me redundant, so I trashed their office
The following film is not a work of fiction. Viewer discretion is advised.…
I sent all my contacts a dick pic
And you can too. Discover the world's first Dick Pic Repository.…
How I became Russia's nicest hacker
Fake news has had a lot of bad press.…
Read Next » I wrote a song for Greta Thunberg