In 2015, I made a website with a petition that ended up in parliament. I started thinking if I made more websites, more interesting things would happen.

I made Flopstarter, a crowdfunding platform for bad ideas, and LifeFaker, which provides you with the photos to fake a better online life. I also did things like selling my personal data on eBay. These projects got lots of press.

In 2018, I filmed a video of me playing hip-hop on a gold recorder, and accidentally ending up playing it for Simon Cowell. This is how I started appearing “in” videos.

In 2019, I realised the world wasn’t doing too well and focussed these projects on the climate crisis. I made some unusual videos on “recycling”, and created posters for climate strikes that were used around the world.

From 2020, I made a song that Greta Thunberg would eventually dance the macarena to. This did well, so I made a lot of them, including a song about socialist vampires) which had many millions of views.

Since 2022, I’ve made weekly videos for Greenpeace, debunking common myths about environmental issues. I’ve also taken a shellphone to the UN Ocean Conference, and delivered a tiny violin to Shell.

In 2024, I co-founded Serious People, a small climate campaign group. We were recently covered in The Financial Times for projects like Asset Manager Quest and our fossil fuel funfair Ogilvyland, and launched a fake advertising agency Atmospheric.