I made an algorithm that wins advertising awards
In advertising, nothing is more coveted than a Cannes Grand Prix award.
Yet despite being an award for creativity, me and my partner at the time thought we’d noticed a trend.
So in the week before Cannes, I repurposed my first forray into programming, the Creative Unblocker, into a case study generator.
And out of cowardice, released it with anonymity.
But even with a generator you can’t win Cannes every time.
So a few years later, I expanded the service.
Cannesfaker, shown in Adweek, provided you with all the Instagram pics you needed to fake a perfect trip to Cannes.
