I made an algorithm that wins advertising awards

Press: Adweek, Campaign, The Drum, Adland, Ben Kay, Dave Trott, Mark Waites.

In advertising, nothing is more coveted than a Cannes Grand Prix award.

Yet despite being an award for creativity, me and my partner at the time thought we’d noticed a trend.

So in the week before Cannes, I repurposed my first forray into programming, the Creative Unblocker, into a case study generator.

And out of cowardice, released it with anonymity.

» Visit Archived Site.

But even with a generator you can’t win Cannes every time.

So a few years later, I expanded the service.

Cannesfaker, shown in Adweek, provided you with all the Instagram pics you needed to fake a perfect trip to Cannes.

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