I brought the personalisation craze to health warnings

Now you can Personalise a Cigarette Pack

06/16

From Marmite to Nutella, everybody was doing personalisation.

All that was left was to bring it to UK cigarette packaging.

I ended up talking to ABC Radio in Australia about the site, while the Huffington Post called it the ‘stocking filler’ of 2017.

Make the smoker in your life their own personalised health warning

Get £15 when you refer me a friend

Looking for a friend? There's never been a better time to choose Oli Frost.

It would be my most dangerous internet stunt to date.

It was a decision that could change my life forever…