I brought the personalisation craze to health warnings

From Marmite to Nutella, everybody was doing personalisation.

06/16

All that was left was to bring it to UK cigarette packaging.

I ended up talking to ABC Radio in Australia about the site, while the Huffington Post called it the ‘stocking filler’ of 2017.

Make the smoker in your life their own personalised health warning

Recorda Boi

My mission to repopularise the recorder.

Britain's Got Talent

In advertising, nothing is more coveted than a Cannes Grand Prix award.

It was a decision that could change my life forever.