I helped the advertising industry sabotage itself

When a fossil fuel client comes knocking

You have two choices…

Create brilliant, effective greenwashing work

Or sabotage it

I wrote a handbook on how to do the latter

The Brief Sabotage Handbook

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I launched a fake ad agency

Let's Keep the Fire Burning™

Climate
750k+ Views on LinkedIn, Campaign, The Drum, AdWeek, Marketing Beat, Campaign Op-Ed, The Drum Op-Ed