Latest Update » I became Russia’s nicest hacker

>> Recorda Boi

A musical project that combines hip-hop with the recorder.
Britain's Got Talent 2018.

>> NFN (Nice Fake News)

A fake news site that publishes false but inspiring stories.
It's Nice That.

>> Sarcastic Samantha

An app that reads your ideas back to you in a sarcastic, patronising tone.
Lifehacker, Huffington Post, Product Hunt.

>> Grand Prix Generator

A generator for the “world-saving” campaigns that win big in ad awards.
Adweek, Campaign, The Drum, Adland, Ben Key, Dave Trott.


Work For Causes

>> The Homeless Period

The first campaign to raise the issue of sanitary care access for homeless women. Now run by supporters around the world.
UK Parliament, The Guardian, Independent, BBC, The Huffington Post, Daily Mail, Telegraph, Mic, Stylist, Dazed, Aljazeera, Refinery29, Big Issue, Channel 4, Metro, Evening Standard.

>> Personalised Health Warnings

A site that let's you print a personalised health warning label for your loved one's cigarettes.
Metro, ABC, Huffington Post.

>> Edible Leaflets

Tips on how to waste less bread, toasted onto bread.
Evening Standard.


Work For Brands

>> Wrigley’s Extra – Arrive Ready

A campaign created for Wrigley’s ‘in-car gum holder’.

>> Sheba – The Strokeable Cat Video

A campaign targeted around peak ‘cat video’ times.

>> Curry's PC World – Goodbye

A campaign created for the new term.


Further Reading

I pretend I'm a married woman on Instagram

Last month I launched Lifefaker.com, the online life faking service.…

Am I the father of wearable technology?

I first noticed the problem ten years ago.…

Why I'm applying for citizenship in São Tomé

It was a decision that could change my life forever.…